The HeartcoR Team
The HeartcoR team consists of healthcare professionals with leading experience in diagnostic monitoring services,
health information technology, and medical device development.
Founder and CEO
Larry Lawson founded HeartcoR in 2015, following the merger and sale of eCardio/Preventice Solutions to Boston Scientific Corporation. Prior to HeartcoR, Larry grew eCardio into one of the largest monitoring companies in the United States through dynamic technology innovation with a focus on patient comfort, adherence, and engagement. Larry also serves as advisor to Transverse Medical and is chairman of the board of directors for Decisio Health and Saranas. He received an Honorary Doctorate in healthcare, management, and medical device development from Lamar University.
President and COO
Harry Strandquist joined HeartcoR in 2015 and leads company operations. Harry has experience managing and building successful and sustained profitable growth in the diagnostic cardiology market (OEM Holter Monitors, wireless cardiac monitors, and remote cardiac monitoring services). Prior to HeartcoR, he served as vice president of business development for Arrhythmia Research Technology Inc. and president and CEO of Braemar Inc. Harry received a Master of Business Administration and a Bachelor of Science in economics and chemistry from the University of Minnesota.
Vice President of Sales and Marketing
Mark Mentzer joined HeartcoR Solutions in 2018 as Vice President of Sales and Marketing. Mark has nearly 20 years of ECG core lab experience, including unique market perspectives within equipment, systems commercial and regulatory requirements. As Vice President of Clinical Research for Mortara Instrument, Mark was instrumental in the product and systems development for the acquisition and analysis platforms used throughout the ECG core lab market today, as well as a contributor to the team that shaped and deployed the FDA’s ECG Warehouse.
Associate Director of Clinical Operations
Madalina Andreescu joined HeartcoR as a clinical project manager in 2015 and became associate director of clinical operations in spring of 2019. In this role, Maddie provides clinical and operational leadership for all facets of clinical care delivery, ensuring a professional and consistent patient experience. Prior to HeartcoR, Maddie served as a clinical project manager at Cardiocore and BioTelemetry Healthcare. She received a Bachelor of Science and Biology from University of Wisconsin, Madison.
Strategic Accounts Manager
Robert Brown is a sales and marketing professional with 34-years of experience in cardiac safety testing services at ERT and its predecessor companies. Robert is experienced in developing and executing strategic initiatives including identification and establishment of alliances, new geographic markets, and new businesses. Robert has orchestrated formal relationships with clinical pharmacology units, CROs, and other third-party service providers around the globe, including establishment of a KK Corporation and office in Japan.